A Picture Of Time
Ever since the first mechanical clocks were made in the 1200’s they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Anderson set out to challenge the traditional understanding of a mechanical watch. In 1984, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand.
PICTO means picture and with its clean, minimalist graphic lines, PICTO represents a distinct picture of time in a way that no other watch does. The hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. PICTO is the world’s first wristwatch that displays the time as a pictogram. More than 30 years later PICTO still manages to stand out with the revolutionary dial. The PICTO wrist watch comes in variety of different colors and expressions. Straps and brands available in Silicon, Mesh, Leather and Denim

The world's first watch with a rotating dial
2017 Collection
Official Website

Find a watch that matches your style.

Stainless steel buckle
Case:
Rotating dial with hour dot
Solid stainless steel case
5 atm water resistance
Japanese citizen Miyota movement
Strap:
Leather strap in calf-skin
Stainless steel mesh
Silicon strap
Denim strap with unblock linen

Stockists

Friday, July 07, 2017

In 1984, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one

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